We’re not talking about the last time you made a new website. When was the last time you tested your site to be absolutely, positively sure that you weren’t missing conversion opportunities?
There are endless possibilities when it comes to making your current site better, and that’s why we’re so excited to introduce RAD Results - a brand new monthly service that optimizes your site for continued growth and makes your website work harder for greater returns.
It’s easier, cheaper, and more beneficial to improve your site in small increments over a long period of time than to do a website overhaul every few years. Small steps allow you to test the effects of changes to your site with precision. On the other hand, full-scale redesigns change so many things that you don’t know what, if anything, might have contributed to your success or failure. There’s no testing with redesigns, just guesswork.
Our team of efficiency experts takes charge of optimizing your greatest revenue generator so you can get back to running your business. Those small changes we were referring to - they can lead to big rewards. Companies have changed single buttons and made $300,000,000 annually (we’re not kidding, that actually happened!) You absolutely need to optimize every detail of your current site - buttons, text, colors, images - and only through RAD’s testing will you find the right combinations for your specific user base.
RAD Results will improve your website every single month. Optimizing isn’t about implementing the perfect change right away, in fact, it’s not possible to know it’s perfect until you A/B test all options. That way you’re absolutely confident that you have the best, most conversion friendly version of your site up for the world to see.
The knowledge you’ll learn and keep by optimizing will make you more educated about your web strategy and about your own customer base. Most top-tier UX talent are booked several months out - and they rarely take on new clients. We are dedicated RAD UX professionals leading your optimization strategy because we believe so strongly that a website should always continue improving and adapting to user behavior and needs.
Helping your business grow in all the right places can be challenging, but if growth is a goal that you’re passionate about, RAD Results is the answer. We are looking for clients with healthy businesses that are interested in long-term success on the web. We will collect data, construct valuable and insightful reports, propose strategic changes, evaluate the success of those changes using A/B testing, and collect their short-term effects in real time. All it takes is a small bit of tracking code on all of the pages that you want to test, and we’ll take it from there.
You will want to apply to RAD Results if you fit any of the following:
RAD Results is a high-touch UX consulting service for websites, billed monthly. It’s run by the UX and Development nerds at RAD Development who have a whole lot of experience optimizing sites.
A free account on Visual Website Optimizer or Optimizely (valued at $49/month). If we ever decide to part ways, we will gladly transfer this account over to your control.
Heat tracking and click maps, providing valuable information about what your user behavior visually looks like. If you know where they move their cursor, you can put the most important action there.
A hypothesis and A/B Testing for the following month. We will propose solutions and launch the changes to your live website only for a certain percentage of your users to see, and measure how effective it was. Of course, you’ll know exactly what changes we’re making at all times, so you’ll always be in control.
A monthly report summarizing the most important points of your website’s user experience. We’ll show what the impact of the previous test was, and what tests we have planned. You’ll also get key learnings on user behavior, like where visitors are going and what they are doing when they get there.
RAD Development is a custom web shop laser-focused on delivering products with beautiful interfaces and remarkable experiences. We are an amazing team of expert developers and business consultants that build top-notch custom software and optimized websites to unlock potential for businesses.